Privacy Policy
Last updated: April 18, 2026
1. Introduction
RutherfordMade ("we," "us," or "our"), a custom pool and outdoor living contractor based in Woodstock, Georgia, respects your privacy. This policy explains what we collect when you use rutherfordmade.com or contact us directly, how we use it, and the choices you have.
2. Information We Collect
You provide directly: Name, email address, phone number, home address, service interest, project details, and messages you send via our contact form, calendar booking, or phone.
Automatically collected: IP address, browser type, device information, pages visited, time on site, referral source, and general geographic location. This happens through standard web analytics.
3. How We Use Your Information
We use your information to:
- Respond to inquiries and schedule consultations
- Deliver the services you asked about
- Send confirmations, follow-ups, and project updates
- Improve the website based on aggregate usage patterns
- Comply with legal obligations
4. Service Providers & Sub-Processors
We use third-party services to run our business. Each has its own privacy practices:
- Website hosting & delivery: Cloudflare Pages
- Email delivery: Resend
- Booking calendar: Cal.com (self-hosted at cal-rutherfordmade.buildwisemedia.com)
- Web analytics: Google Analytics 4 (if configured)
- CRM & communication: GoHighLevel
- Financing partner: Lyon Financial (only if you choose to apply)
5. Sharing & Sale of Information
We do not sell your personal information. We share it only with the service providers listed above (to deliver the service), with legal authorities if required by law, or with your explicit consent.
6. Your Rights
Depending on where you live (California CCPA/CPRA, EU/UK GDPR, and other applicable laws), you may have the right to:
- Access the personal information we hold about you
- Request correction or deletion
- Opt out of marketing communications
- Request a copy of your data in portable format
To exercise any of these rights, email info@rutherfordmade.com.
7. Data Retention
We keep consultation inquiries and contact information for as long as needed to serve you and comply with tax, legal, and warranty obligations. You can request deletion at any time subject to those obligations.
8. Security
We use reasonable administrative and technical safeguards, including encryption in transit (TLS/HTTPS) and access controls. No system is perfectly secure — we do our best and notify you of any breach affecting your personal data as required by law.
9. Children
Our services are not directed to children under 16. We do not knowingly collect information from children.
10. Changes to This Policy
We may update this policy from time to time. Material changes will be reflected in the "Last updated" date above. Continued use of the site after changes constitutes acceptance.
11. Contact
Questions about this policy? Email info@rutherfordmade.com or call (706) 701-2788.
RutherfordMade
Woodstock, GA · United States